It's about a few things - but mainly my war on waste. Those of you familiar with Loobylou, and have conversed with me, know that I spend a LOT of time testing, trialling and creating. I have been known to reject 11 frangipani oils until I found my perfect, and even more when it came to Gardenia. That's not to say the samples I was buying weren't good product - just they weren't what I wanted for Loobylou. I'm a bit ... particular.
This testing gets expensive, and therefor wasteful. It's rendered me the owner of crates and crates of oil samples I'll simply never use. The idea for these was to start hosting candle candles perhaps, and then we came up with Mrs Pattons as to create a retail only range for markets for my daughter to sell to subsidise Uni. Neither of these options will be happening anytime soon.
Covid-19 has changed a lot of plans and a lot of business models, but it has not and will not change my commitment to Loobylou as a brand, nor my stockist relationships. Everything under this banner is retail only and at sample pricing. It will not be repeated, not available for wholesale. This is about me using up stuff, and once it's gone it's gone. It won't be repeated. So if you see something you like - you best grab it!